Privacy Policy / Terms of Use

Lux Eye & Retina (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, utilize our patient portal, or communicate with us via text messaging (SMS). Please read this privacy policy carefully.

1. Information We Collect

We may collect personal information that you voluntarily provide to us, including:

Identifiable Information: Name, date of birth, and medical history.
Contact Information: Email address, mailing address, and mobile phone number.
Billing Information: Insurance details and payment methods.

2. How We Use Your Information

We use the information we collect to:

Provide, operate, and maintain our medical services.
Schedule appointments and send healthcare reminders.
Process billing, insurance claims, and payments.
Respond to your inquiries and support requests.

3. SMS and Mobile Communication Disclosures

If you choose to opt-in to receive text messages (SMS) from us, either through our patient onboarding forms, our patient portal, or by initiating a text conversation, please note the following:

Usage: We use text messaging exclusively for administrative communications, appointment reminders, scheduling updates, and clinical notifications. We do not engage in cold text marketing.
Message & Data Rates: Standard message and data rates applied by your mobile carrier may apply to any messages sent or received. Message frequency varies based on your appointment schedule.
Opt-Out (STOP): You can cancel the SMS service at any time. To opt-out, simply reply STOP to any text message received from our practice. After you send the SMS message “STOP” to us, we will send you an SMS message to confirm that you have been unsubscribed.
Support (HELP): If you are experiencing issues with the messaging program you can reply with the keyword HELP for more assistance.

4. Strict Protection of SMS and Mobile Information

We respect your mobile privacy. No mobile information will be shared with third parties, partners, or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties under any circumstances.

5. Sharing Your Non-SMS Information

We do not sell your personal data. We only share your non-mobile information with third parties when legally required or necessary to fulfill your care, such as:

Healthcare Operations: Sharing data with insurance companies or pharmacies via our EHR platform.
Legal Obligations: Complying with state and federal laws, regulations, or court orders.

6. Security of Your Information

We implement strict administrative, technical, and physical security measures—including HIPAA-compliant software systems—to protect your personal information. However, please be aware that no security system is completely impenetrable.

7. Changes to This Privacy Policy

We reserve the right to make changes to this Privacy Policy at any time by updating the text on this page.

Lux Eye & Retina (“we,” “us,” or “our”) operates this website and provides patient communication services. By accessing our website or opting in to receive text messages from us, you agree to the following terms and conditions.

1. Acceptance of Terms

By using our website or communicating with our practice, you agree to follow these Terms of Use. If you do not agree, please do not use our website or services.

2. Medical Disclaimer

Information provided on our website is for informational purposes only and does not constitute formal medical advice, diagnosis, or treatment. Always seek the advice of your physician regarding a medical condition.

3. Text Messaging (SMS) Program Terms

By providing your mobile phone number and opting in through our intake forms or patient portal, you agree to participate in our text messaging program for healthcare and administrative updates.

Program Description: We use text messaging for appointment reminders, scheduling notifications, and administrative care updates.
Message Frequency: Frequency varies based on your appointments and interactions with our practice.
Cost: Standard message and data rates from your mobile carrier may apply.
Opt-Out: Reply STOP to any message to cancel at any time. You will receive a single confirmation text after unsubscribing.
Help: Reply HELP to any message for assistance or contact our office directly.
Carrier Liability: Mobile carriers are not liable for delayed or undelivered messages.

You agree to receive information messages (appointment reminders, account notifications, etc.) from Patrick P Sassani MD Medical Corporation. Message frequency varies. Message and data rates may apply. For help, reply HELP or email us at contact@luxeyedoctor.com. You can opt out at any time by replying STOP.

4. Intellectual Property

All content on this website—including text, graphics, logos, and images—is the property of Lux Eye & Retina and is protected by applicable copyright and trademark laws.

5. Limitation of Liability

Lux Eye & Retina is not liable for any direct or indirect damages arising from your use of this website or temporary interruptions in our digital or messaging communications.

6. Changes to Terms

We may update these Terms of Use at any time by posting the revised version on this page. Your continued use of the website means you accept the updated terms.

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